The Pink Berets, a non-profit organization, is dedicated to addressing, educating, and providing support for women in the United States Armed Forces, including active duty and veteran members, military spouses, first responders, and the medical community. Focused on those grappling with invisible injuries such as Post Traumatic Stress Disorder, Military Sexual Trauma, Traumatic Brain Injury, and Combat Trauma Stress, the organization operates on both local and national levels. Their mission involves equipping individuals with the tools, techniques, and strategies necessary for a fulfilling and successful civilian life.

The CEO of The Pink Berets sought design consultation to elevate their promotional materials in preparation for an upcoming talk. Recognizing the need for a more engaging and attention-grabbing approach, the organization aimed to establish a cohesive, branded look and feel for their current signage.

Furthermore, The Pink Berets envisioned launching an e-commerce store featuring merchandise to generate additional funding for their cause. Initially offering only t-shirts, the organization received numerous requests for more options. They sought recommendations on a range of appropriate merchandise and how to best brand these items.

In order to fulfill this request:

• Various banner concepts were designed, presenting visually impactful ways to emphasize the most compelling call-to-action message.

• A list of recommendations was provided to TPB with meaningful ways to engage their audience. Some of these recommendations included providing memorable takeaways, eg. designing and producing cost-effective postcards, brochures and stickers for those requesting further information, providing the audience with door prizes, etc.

• A comprehensive document was compiled, showcasing a variety of potential branded merchandise options, with detailed descriptions for the organization's consideration.

This project resulted in significant cost savings of $5,422 for The Pink Berets. These funds were allocated towards acquiring and branding additional merchandise, amplifying awareness for their cause and expanding their existing programs.