HERO empowers, educates and equips youth to pursue a debt-free college degree, seek entrepreneurship, build strong families and support their community. The acronym for their organization also represents their core values and foundational principles: Healing, Empowerment, Resilience and Opportunity.

• Flyer design to be used as a printed and digital asset to expand awareness of the cause.

• Design various digital assets for use on social media, ensuring strong brand adherence.

A flyer was designed using a powerful hero visual to illustrate this organization’s message of giving a “hand up, not a hand out” to their community with actual statistics and testimonials contributing to the credibility of the cause.

A series of Instagram posts were designed with strong visual branding, coupled with facts and testimonials of students benefitting from Hero’s programs, as well as providing a means to donate.

$1,792 USD was saved through this volunteer work, which was invested into The Collective merchandise; the proceeds of which empower the youth in their programs to be independent and to build on their pursuit of justice and dreams of entrepreneurship.