With over 30 years in the industry, Canadian Orthopaedic Supply (COS) provides therapeutic devices, equipment and braces to athletes, Canadian clinics and hospitals across Canada. Their high-quality, high-performance products originate from Europe, Asia and North America, bringing their clients the newest innovations in this sector.

• Design and creative direction of print ads for various trade magazines and promotional mail-outs and various digital ads for online use

• Design of promotional signage and tradeshow materials to expand awareness of current and new products

• It was important to incorporate not only the COS branding but also the branding of featured products wherever possible

• COS is the exclusive supplier for many of its products and it was critical for its audience to understand and identify with the branding of both COS as well as that of its products

• General graphic design support

• Print production support and consultation

COS continues to successfully brand itself as being at the forefront of its industry in Canada with its unique and specialized product offerings. Through constant print and digital advertising and promotion – with graphic design support offered by myself – they have made themselves a prominent contender in their market through annual exhibiting and tradeshows, and have managed flourishing partnerships with international companies.